Meet The Team

Pioneers in Cannabis Marketing

Alicia Jernigan, Founder

Performance with a Purpose

Twenty years ago, beneath the shadow of medical uncertainty, Alicia witnessed firsthand the profound relief cannabis brought to her loved ones in their darkest hours. Her sister, battling an aggressive form of Crohn's disease at Cedars Sinai and UCLA Med, found solace not in the myriad pharmaceuticals, but in stolen moments with cannabis in the parking lot. Alicia believes fervently that with today’s advancements in cannabis products, her sister might have overcome the complications wrought by years of conventional medication.

Alicia's connection to cannabis deepened through her father, a dedicated CA prop 215 co-op grower on the scenic Central Coast. For over two decades, he cultivated cannabis, not just as a crop, but as a beacon of hope. When cancer returned to claim him after an all-too-brief respite granted by radiation, it was cannabis that eased his chemo-stricken days, rendering his final months not just bearable, but filled with moments of genuine joy.

For Alicia, cannabis is more than a plant; it is a miraculous medicine that has touched the lives of her family in profound ways. This personal history fuels her drive to elevate cannabis marketing to unparalleled heights with SuperEgo Agency. With over 15 years of digital marketing expertise, Alicia seamlessly blends her professional acumen with her passion for cannabis. She is not just marketing products; she is advocating for a legacy of wellness, determined to bring this miraculous medicine to as many as possible through Super Ego Agency's innovative, results-driven strategies.

At SuperEgo Agency, Alicia applies her deep-rooted knowledge and personal experience to craft campaigns that are not only effective but also empathetic, aiming to educate and engage in a market that is just awakening to the potential of performance marketing. She is a visionary leader, championing both growth and grace in the burgeoning landscape of cannabis.

Melissa Byone

Head of Media, Master of Metrics

Melissa, a powerhouse in digital advertising, brings over a decade of expertise to Superego Agency, where she leads media strategy with sharp instincts and surgical precision. From paid social to programmatic video, she’s built her reputation on delivering campaigns that do more than drive clicks—they drive results.

Rooted in Houston and raised on performance data, Melissa blends storytelling with strategy to craft media plans that convert. Her work is especially transformative in the cannabis space, where she’s helped emerging and established brands rise above restrictions and outperform the market.

At Superego, Melissa isn’t just running media—she’s rewriting what performance looks like. Every ad, every dollar, every result is accounted for. Because in her world, metrics don’t just matter—they lead.

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Our Mission

To provide transparent, effective marketing solutions that drive not just traffic, but real business growth. 🤑

We Value

Innovation, integrity, and impact is at the core of all we do, ensuring every campaign is as dynamic as our clients.

The Origin Story

The Birth of a Vision

In the bustling heart of California's thriving cannabis industry, two formidable minds, Alicia Jernigan and Melissa Byone, crossed paths. Each was a powerhouse in her own right—Alicia, a legacy in the cannabis world with a rich family history of cultivation (her father was a CA Prop 215 co-op grower for over 20 years) and advocacy, and a deep respect for the medicine that cannabis is. Melissa, a sharp-witted strategist known for transforming clicks into revenue in the digital marketing realm. Their conversation sparked over a simple yet profound question:

"How can marketing not just serve but elevate the cannabis industry?"

Inspiration Strikes

As they delved deeper, discussing the challenges and gaps in cannabis marketing, they realized that most agencies lacked a critical component: a superego.

. Not just in the Freudian sense, but a bold, unapologetic confidence that could drive brands to not just participate but dominate in their markets. They envisioned an agency that would embody this 'superego'—fearless, data-driven, and relentlessly focused on performance.

Naming the Dream

The name 'SuperEgo' came naturally. It was a playful nod to the Freudian concept, representing the part of the psyche that aims for perfection in performance, driven by moral standards but combined with a tenacious edge that both founders embodied. SuperEgo Agency would not just aim for good; it would push for the best, using superior strategy, deep industry knowledge, and a commitment to client success that borders on the obsessive.

Tying It All Together

SuperEgo Agency was more than just a marketing firm; it was a statement. A declaration that in the fiercely competitive world of cannabis, brands could find a partner as ambitious and driven as they were. The agency's tagline, "Don't just market... Dominate.," encapsulates this vision asserting that with the right partner, not only can a brand's image be marketed and promoted, but with the right strategy their financial returns can dominate.

Embarking on the Journey

From their first client in the cannabis sector to expanding into other performance-critical industries like wine and wellness, SuperEgo Agency remains true to its name. With each campaign, they reinforce their reputation as a market leader, where strategy, performance, and results go beyond expectation. Every client partnership is a testament to the agency’s core promise: with SuperEgo, you’re not just aiming high—you’re aiming for the top.